This expansion speaks to ARB’s sustained growth and stability amidst an ever-evolving banking landscape and its ability to identify opportunities in growing communities. The decision to expand into Atascadero is driven by the city's plans for the future, including revitalizing the downtown with new mixed-use projects to attract new industries and higher-earning jobs, while also addressing public infrastructure and improving the mix of available housing. In addition, Atascadero is strategically geographically positioned, with connectivity to the Bank’s San Luis Obispo and Paso Robles markets.  The largest industries in Atascadero are health care and social assistance, followed by retail trade and manufacturing[1].  

[1] https://datausa.io/profile/geo/atascadero-ca 

Laying the foundation for expansion into new markets, ARB recently bolstered its digital banking infrastructure, allowing for more advanced payments solutions, including Zelle® and more advanced treasury services for commercial clients, including lock box and same-day ACH services. This forward-thinking approach underscores the Bank’s commitment to serve the financial needs of businesses and residents alike, while providing the responsiveness of a community bank ARB has become synonymous with.  

ARB has already established business loan clients in Atascadero and now, with the establishment of the Atascadero full-service branch, there is an opportunity to extend personalized banking services to individuals within the area.  The Bank is also a dedicated supporter of the Atascadero Chamber of Commerce.  

"Now, residents can experience the same level of attentive care and tailored financial solutions that businesses have been able to enjoy for years."

Jeff DeVine, Chief Executive Officer and President of American Riviera Bank

As American Riviera Bank® grows, a primary aspect of its expansion strategy is to cultivate a team of banking professionals with deep roots in the communities served. With a wealth of experience and a genuine understanding of local needs, the new branch is poised to deliver exceptional service and expert guidance with the addition of the following seasoned veterans: Senior Branch Manager, Holly Mislavsky, Service Manager, Karin Smith, and Personal Bankers Crystal Garciduenas and Sierra Davick.  

Holly has been a fixture in the San Luis Obispo County since 1988.  Her banking career spans over 38 years, including SVP of Operations for First Bank of San Luis Obispo and SVP of Business Development for Founders Community Bank for 9 years before joining Rabobank in 2014 as the Atascadero Branch Manager. Holly currently sits on the Board of Escuela del Rio and is a past Board Member for the Atascadero Chamber of Commerce.  

She and her husband Claude have two sons, a granddaughter, and a grandson they just welcomed in May. In her spare time, Holly loves spending time outdoors hiking and attending music events, such as ARB-sponsored Concerts in the Plaza. 

Karin’s banking career began in 1998 with Mid-State Bank, and she joins the Bank most recently from Mechanics Bank in Atascadero.  She was self-employed for 20 years in both retail and wholesale businesses and brings a high level of business acumen and expertise to the team.  She resides with her 15-year-old son, Carter, in Paso Robles. 

"Our new team is comprised of individuals who not only possess extensive banking expertise but also share strong ties to the Atascadero community. Their unique blend of knowledge and local insight ensures that our customers receive the tailored solutions and personalized attention they deserve."

Executive Vice President and Chief Operating Officer, Joanne Funari.

As the bank prepares to celebrate its “golden” anniversary (18 years on July 18th), the unveiling of this new branch serves as a symbol of its remarkable journey and continued progress and expansion.