Living the Dream: Why Santa Barbara is the American Riviera (and Why Meghan Markle Agrees)

News item March 15, 2024 by American Riviera Bank

Santa Barbara, California. Just the name conjures images of sun-drenched beaches, rolling vineyards, and a laid-back luxury that whispers "paradise." Perhaps that's why the city has earned the delightful nickname "The American Riviera" for over a century. Given the recent, global attention the term “American Riviera” is getting, we wanted to share what exactly makes Santa Barbara the Californian cousin to the French Riviera.

The similarities are undeniable. Both boast stunning coastlines, with the Santa Ynez Mountains mirroring the dramatic peaks of the Alpes Maritimes. Santa Barbara's Mediterranean climate echoes the sunshine and mild temperatures that grace the French Riviera. Just like its European counterpart, Santa Barbara offers a vibrant cultural scene, from world-class wineries to the Santa Barbara International Film Festival.

Santa Barbara has long been a sanctuary to many in the Hollywood and entertainment industry, including Oprah Winfrey, Edie Sedgwick, Ellen DeGeneres, Carol Burnett, Rob Lowe and Jeff Bridges. This week, Meghan Markle, the Duchess of Sussex, announced her new lifestyle brand, aptly named "American Riviera Orchard."

Meghan Markle isn't the only one who recognizes the allure of the American Riviera moniker. A quick search reveals a plethora of businesses using the name, including American Riviera Insurance, American Riviera Magazine and, of course, American Riviera Bank! So, if you're seeking a California escape that offers a taste of the French Riviera, look no further than Santa Barbara. With its sunshine, scenery, sophisticated charm, and a growing list of local businesses embracing the "American Riviera" identity, you'll find a welcoming community.

American Riviera Bank, with its focus on serving the Central Coast, exemplifies this spirit. Just like Santa Barbara itself, American Riviera Bank offers a unique blend of sophistication and personalized service, making it a trusted partner for your financial journey. Come enjoy all the American Riviera has to offer.